Hi, I'm a strategic and service designer with a visual communication background seeking a full time position.


SVA Writing and Research Summer intensive,  New York, NY
June 5–16, 2017 - A two-week intensive devoted to research and writing about design.

SVA Summer Residency Programs,  New York, NY
June 22- 29, 2014- Implementing Impact! The Business of Social Design. 

Parsons The New School for Design, New York, NY
2011-2013-MFA in Design and Technology.

Bezalel Academy of Art and Design, Jerusalem, Israel
2005-2009- B.DES  Bachelor of Design in the department of Visual Communication, majoring in Interactive.

Elisava -Escuela Superior de Diseño, Barcelona, Spain
Student exchange for one semester

Work Experience

Senior Designer at Designit, August 2015 - Current
Leading user experience and service design projects, facilitating workshops with clients, innovating within the organization and helping customers grow their businesses and create impact.

Current initiatives:

- Driving an internal accessibility initiative to help integrate it into the daily practice and culture at the office.

- Co-leading a mission/vision initiative to create a shared, collective meaning and a foundation for growth as an office. 

- Co-leading a 360 feedback process for project teams and individuals to use at the wrap up of projects.

- Owner of the knowledge sharing practice at the office.

Latest projects:

1. Vantiv now Worlpday March - August 2018
Challenge: Building a smarter, faster, simpler, on-boarding for partners and merchants. Worldpay needed our help to transform towards making their payment platforms easier to sign-up, quick to setup, and faster to transact on. 
Role: Scrum Master and Lead UX

2. Credit Suisse,  January - March 2017
Challenge: Research, stakeholders interviews, facilitations of workshops and mapping of current processes. Building a future journey and designing a new concept for an app to improve the client's design problem. 
Role: Lead designer

3. Verint, January 2016 - December 2017
Challenge: Creating a concept for a mass data collection software.
Role: Project Owner, Lead designer

User Experience Designer at Huge, June 2013 - May 2015
Developing information architecture for all web, products and online interactions, as well as substantial research prototypes and experimentations.

Teaching Assistant for Core Lab: Interaction, Parsons the New school for Design, January 2013 - May 2013
Assisted with the technical and conceptual aspects of creating interactive work, critiquing and grading the students.

Graduate Teaching Fellow, Parsons the New school for Design, August 2012
Developed curriculum and taught an intensive graduate level introduction to web development, covering
foundations of code, design, and process.

Interface & Interaction Designer, "Aziz + Cucher", November 2011 - current
Designing an Ebook with the Adobe publisher suite for the two artists "Aziz + Cucher". The Ebook is sponsored by the Indianapolis Museum of Art and will be published in early March.

Interaction Designer, Time To Know, November 2009 - July 2011 / TLV, Israel
Part of the Chief Design Office (CDO), distributed the work between creating a new style guide for the content
taught and redesigning all the company's marketing materials as apart of consolidating a new identity.

Speaking Experience

Coming up:

International Design Conference, New Orleans - September 2018
Giving a rapid talk addressing a number of service problems in the current options for End of Life planning and proposed solutions through the perspective of a service designer peppering in a bit of behavioral economics.


SXSW Interactive, March 13th, 2015
Presented my research & game titled Gamifying peace: new solutions in an old conflict.  Here is the presentation.

SXSW Interactive, March 9th, 2014
Gave a talk about my End of Life thesis research and making titled Designing a Good Death.  Here is the presentation.

IxDA Interaction14 conference, February 6th, 2014
Gave a talk about my thesis research and making titled Designing a Better Death / A good Death A Good.


Software, Code & Work flow:
Fluent in HTML, CCS, Adobe Softwares, Sketch, Prototyping, Wireframing, User Testing, Workshoping, Problem Solving.
Working Knowledge in JavaScript, JQuery, PHP, MongoDB & Open Frameworks.Others:
Photography, Print Making.

Hebrew- Native
English- Fluent
Spanish- Fluent
Russian-Working Knowledge